In this white paper, we will examine why planogram compliance is so essential for retailers, especially in light of the current business environ- ment. At the same time, retailers have not focused on measuring planogram compliance at the store level - a key factor in realizing the full potential of planograms, including the expected return on investment. Because planograms are based on demographic insights, they have made it easier for retailers to fine-tune their merchandise, display the right assortment mix for customers in a particular area, and take a more active role in customers’ purchasing decisions. Executive Summary Planograms are visual representations of a store’s products and services - designed to help retailers ensure that the right merchandise is consistently on display, and that inventory is controlled at a level that guarantees that the right number of products are on each and every shelf. Planogram Compliance: Making It Work By maintaining planogram compliance, retailers can position themselves to better meet customers’ expectations and realize higher returns on their display investments.
